Your web agency for strong brands.
Make your brand shine.What is a web agency? In short: LUMA Digital is your web agency in Magdeburg for web design, branding and SEO. We combine clear websites, a recognisable brand identity and digital marketing so people can find your business, understand your offer and get in touch.
Everything is visible online.
But not everything
stays with you.
We believe in brands with their own radiance. In websites that spark curiosity. In content that moves people. And in ideas that will still mean something tomorrow.
That is why we are here.LUMA Digital.
What moves your
brand forward.
A strong presence takes more than good looks.
We connect design, technology and visibility.
One website.
A lasting impression.
As a web agency, we turn your offer into clear web design. We plan content, contact options and the mobile experience together. Your website connects the identity created through branding with a sound foundation for SEO, social media and Google Ads.
More than visible.
Relevant.
Our web agency develops social media with a clear content plan and a recognisable visual language. We align social media with your branding and web design. Organic content and Google Ads serve different purposes; the right channels depend on your goals.
Good ideas deserve
the right stage.
We plan Google Ads around a specific offer. Search terms, ads and landing pages form a clear path towards an enquiry. Google Ads complements SEO and social media; we agree on budget, campaign objectives and measurement before starting.
Your identity.
Unmistakable.
Branding gives your business a recognisable identity. Our web agency develops design and language from your positioning. We then apply that identity to web design, social media and Google Ads, creating a consistent experience across your touchpoints.
Get found.
Stay remembered.
For our web agency, SEO starts with the questions your customers ask. We review content, site structure and technical accessibility alongside web design. SEO builds organic foundations, while Google Ads supports targeted campaigns and social media complements your communication.
This is what
character feels like.
Independent design studies and brand work.
One ambition: unmistakable.
From “What if?”
to “Wow.”
We think with you. We ask questions.
And we bring you along at every step.
Which service
is right for you?
The right starting point depends on what your business needs today. This overview helps you set an initial priority for our conversation.
| Your starting point | Suggested focus | What we clarify first |
|---|---|---|
| Your website does not explain your offer clearly. | Web design | Audience, content and contact options |
| Your brand presence feels inconsistent. | Branding | Positioning, language and visual identity |
| Relevant searches rarely lead to your business. | SEO | Search intent, site structure and technical accessibility |
| Your content needs a common thread. | Social media | Topics, formats and audiences |
| You want to promote a specific offer. | Performance ads | Campaign objective, message and budget |
Strong brands begin with trust.
Selected projects and brand work from our studio.
Your questions.
Clear answers.
What does a web agency do for my business?
A web agency combines strategy, design and technical implementation. LUMA Digital in Magdeburg supports you with web design, branding, SEO, social media and Google Ads. We first clarify your offer and your audience’s questions, then develop a site structure with helpful content and clear ways to contact you. The services you need depend on your starting point.
Can I book individual services?
Yes. You can ask our web agency to handle web design, branding, SEO, social media or Google Ads individually, or as part of a coordinated brand presence. Together, we establish what already works and where you need support. A focused task does not require booking a complete package.
How do you organise a website project?
We start with a brief covering your audience, content and functionality. We then agree on web design and branding with you. Before development begins, we establish which text and images are needed. SEO informs the structure, while social media and Google Ads can later direct visitors to relevant landing pages. Before launch, we check the agreed functionality.
How do you calculate the cost of a website?
We calculate costs according to the agreed scope. Page count, functionality and existing content determine the web design effort. Additional branding, SEO, social media or Google Ads work is assessed separately. Our pricing page explains the cost factors. Website packages start at €990 net. After your brief, we prepare a suitable proposal.
How do you plan the timeline?
The timeline depends on page count, functionality and the availability of content. Tell us your preferred launch date early so we can coordinate design and branding. We agree on milestones and feedback dates with you. Additional SEO, social media or Google Ads work is included in the schedule once its scope is clear.
Do you consider SEO during web design?
Yes. We plan SEO alongside web design so content, navigation and technical foundations work together. We consider search intent and meaningful page titles. Google Ads does not replace organic optimisation, and social media and branding remain complementary disciplines. We do not promise a specific Google position. After launch, SEO must be evaluated using actual data.
How do web design, branding and SEO differ?
Branding defines your identity, language and visual direction. Web design translates that foundation into a usable website. SEO addresses whether relevant content can be found and understood. We coordinate these disciplines. Social media and Google Ads carry your message to other channels while keeping the brand identity consistent.
What do you need to prepare an initial proposal?
Describe your offer, audience and desired outcome. Existing web design, branding and previous SEO, social media or Google Ads activity help us assess your starting point. Include required functionality, your budget range and preferred timeline. You can reach us by phone or email through the contact page. We then discuss which services your project actually needs.
Where can I reach LUMA Digital in Magdeburg?
LUMA Digital is located at Breiter Weg 229, 39104 Magdeburg, Germany. Call +49 391 55554406 or email info@lumadigital.de. Our opening hours are Monday to Friday, 06:00–20:00, and Saturday and Sunday, 08:00–20:00. Please contact us in advance to arrange a meeting in person about web design, branding or SEO.
How can the technical quality of a website be assessed?
We consider loading speed, responsiveness and visual stability alongside web design. Core Web Vitals provide reference thresholds: LCP up to 2.5 seconds, INP up to 200 milliseconds and CLS up to 0.1. These are guidelines, not measured results for this website. We assess real usage data together with technical checks. Technical quality forms part of the foundation for SEO.
What helps a business appear in local Google Maps searches?
Your website and Business Profile should show the same real business information. Local SEO and Google Ads serve different purposes: paid ads do not replace a well maintained profile. Google describes relevance, distance and prominence as factors in local results. We therefore cannot guarantee a Maps position. We keep name, address, phone and opening hours consistent on the website; profile management is agreed separately.
Your brand.
Its next chapter.
It starts with a conversation.
And perhaps the beginning of something great.